Our
Perspectives

THE BUSINESS OF FRAGRANCE

Observations on fragrance, consumer behaviour, brand building, and the forces shaping the category.

Tastemakers, Status Symbols

Published on LinkedIn

Retail

2026

Tastemakers, Status Symbols

Retail

2026

At the Top of Fragrance

Published on LinkedIn

Strategy

2026

At the Top of Fragrance

Strategy

2026

Asian Niche Fragrance Sensation

Published on LinkedIn

Market Insights

2026

Asian Niche Fragrance Sensation

Market Insights

2026

The Verdict on Fragrance

Published on LinkedIn

Strategy

2025

The Verdict on Fragrance

Strategy

2025

Featured Conversation

The Rise of Niche Fragrances

A conversation with Luxury on Air on the evolution of niche fragrance, changing consumer behaviour, distribution, and the forces shaping the future of the category.

Listen on Spotify

Listen on Apple Podcasts

Niche Fragrance After-Party

Published on LinkedIn

Strategy

2025

Niche Fragrance After-Party

Strategy

2025

All Eyes on Niche

From the Archive

Marketing

2025

All Eyes on Niche

Marketing

2025

Sustainability in Niche Fragrance

Published on LinkedIn

Consumer Behavior

2025

Sustainability in Niche Fragrance

Consumer Behavior

2025

The Perfumer's Limelight

Published on LinkedIn

Perfumers

2025

The Perfumer's Limelight

Perfumers

2025

The Niche Fragrance Obsession

Published on LinkedIn

Consumer Behavior

2025

The Niche Fragrance Obsession

Consumer Behavior

2025

Extrait de Parfum > Eau de Parfum

Published on LinkedIn

Consumer Behavior

2025

Extrait de Parfum > Eau de Parfum

Consumer Behavior

2025

The 'New Luxury' of Fragrance

From the Archive

Market Insights

2024

The 'New Luxury' of Fragrance

Market Insights

2024

Perfume Blind Buying

From the Archive

Consumer Behavior

2024

Perfume Blind Buying

Consumer Behavior

2024

Niche Perfume is Not Lipstick

From the Archive

Strategy

2024

Niche Perfume is Not Lipstick

Strategy

2024

Niche Brands are Closing the Gap

From the Archive

Market Insights

2024

Niche Brands are Closing the Gap

Market Insights

2024

The Pricing of Niche Fragrances

From the Archive

Market Insights

2024

The Pricing of Niche Fragrances

Market Insights

2024

The Niche Fragrance Launch Party

From the Archive

Market Insights

2024

The Niche Fragrance Launch Party

Market Insights

2024

Niche Fragrance Brands Distribution

From the Archive

Distribution

2024

Niche Fragrance Brands Distribution

Distribution

2024

100 Niche Fragrance Brands

Published on LinkedIn

Branding

2024

100 Niche Fragrance Brands

Branding

2024

Evaluating Niche Fragrance

From the Archive

Consumer Behavior

2024

Evaluating Niche Fragrance

Consumer Behavior

2024

What about Women in Niche?

Published on LinkedIn

Consumer Behavior

2024

What about Women in Niche?

Consumer Behavior

2024

Niche Fragrance Layering

From the Archive

Consumer Behavior

2024

Niche Fragrance Layering

Consumer Behavior

2024

A New Way to Sustain Niche?

Published on LinkedIn

Strategy

2024

A New Way to Sustain Niche?

Strategy

2024

The Niche Fragrance Fairytale

Published on LinkedIn

Market Insights

2023

The Niche Fragrance Fairytale

Market Insights

2023

Choosing Neighbours in Niche

From the Archive

Strategy

2023

Choosing Neighbours in Niche

Strategy

2023

Niche Fragrance's Ripple Effect

From the Archive

Market Insights

2023

Niche Fragrance's Ripple Effect

Market Insights

2023

A True Exclusive Perfume House

Published on LinkedIn

Strategy

2023

A True Exclusive Perfume House

Strategy

2023

The True Stars of Niche

Published on LinkedIn

Perfumers

2023

The True Stars of Niche

Perfumers

2023

Commercial Taste in Fragrance

From the Archive

Consumer Behavior

2023

Commercial Taste in Fragrance

Consumer Behavior

2023

Has Niche Left Luxury Exposed?

Published on LinkedIn

Strategy

2023

Has Niche Left Luxury Exposed?

Strategy

2023

Niche is Converging with Luxury

Published on LinkedIn

Market Insights

2023

Niche is Converging with Luxury

Market Insights

2023

Heritage Marketing Genius

From the Archive

Marketing

2023

Heritage Marketing Genius

Marketing

2023

OurPerspectives

OurPerspectives

Tastemakers, Status Symbols

Tastemakers, Status Symbols

At the Top of Fragrance

At the Top of Fragrance

Asian Niche Fragrance Sensation

Asian Niche Fragrance Sensation

The Verdict on Fragrance

The Verdict on Fragrance

The Rise of Niche Fragrances

Niche Fragrance After-Party

Niche Fragrance After-Party

All Eyes on Niche

All Eyes on Niche

Sustainability in Niche Fragrance

Sustainability in Niche Fragrance

The Perfumer's Limelight

The Perfumer's Limelight

The Niche Fragrance Obsession

The Niche Fragrance Obsession

Extrait de Parfum > Eau de Parfum

Extrait de Parfum > Eau de Parfum

The 'New Luxury' of Fragrance

The 'New Luxury' of Fragrance

Perfume Blind Buying

Perfume Blind Buying

Niche Perfume is Not Lipstick

Niche Perfume is Not Lipstick

Niche Brands are Closing the Gap

Niche Brands are Closing the Gap

The Pricing of Niche Fragrances

The Pricing of Niche Fragrances

The Niche Fragrance Launch Party

The Niche Fragrance Launch Party

Niche Fragrance Brands Distribution

Niche Fragrance Brands Distribution

100 Niche Fragrance Brands

100 Niche Fragrance Brands

Evaluating Niche Fragrance

Evaluating Niche Fragrance

What about Women in Niche?

What about Women in Niche?

Niche Fragrance Layering

Niche Fragrance Layering

A New Way to Sustain Niche?

A New Way to Sustain Niche?

The Niche Fragrance Fairytale

The Niche Fragrance Fairytale

Choosing Neighbours in Niche

Choosing Neighbours in Niche

Niche Fragrance's Ripple Effect

Niche Fragrance's Ripple Effect

A True Exclusive Perfume House

A True Exclusive Perfume House

The True Stars of Niche

The True Stars of Niche

Commercial Taste in Fragrance

Commercial Taste in Fragrance

Has Niche Left Luxury Exposed?

Has Niche Left Luxury Exposed?

Niche is Converging with Luxury

Niche is Converging with Luxury

Heritage Marketing Genius

Heritage Marketing Genius

Our
Perspectives

Our
Perspectives